Marketing to the 18 - 35 year old age group worked well a few years ago, but the senior, active adult and retiree markets are where all the action is today.
Why are seniors such great direct mail prospects?
Seniors spend over $2 trillion dollars per year and account for 80% of leisure travel, 48% of luxury car sales and 60% of healthcare related sales. In fact, 70% of the U.S. wealth is now controlled by individuals over 50.
What's more, almost 80 million baby boomers are headed for the golden years of retirement soon. The oldest or leading-edge boomers qualified for reduced Social Security benefits (age 62) in 2008 and they'll keep coming for almost two more decades.
Our highly targeted mailing lists are built from over 52 different sources of data, updated DAILY and rebuilt completely every 42 days. To further enhance the data quality, we incorporate state-of-the-art computer modeling and predictive indicators to insure we get the mailing list as accurate as possible.
Senior Citizens are highly qualified prospects for:
We can search for prospects and mailing data using zip code, radius, distance, census tract and county.