If no one attends your event, it isn’t a seminar, it’s an expensive lesson.  When seminars fail, the cost if far more than just the expenses relating to the event itself; generally the most expensive part is the loss of the revenues that should have been received.  Fortunately, with good marketing your event can be consistently filled with well qualified prospects.

There are many different mediums for marketing seminars. We have listed them for you in order of their effectiveness:

Direct mail
Newspaper advertising
Telephone soliciting
Television
Newspaper inserts
Radio
Public relations (PR)
E-mail
Billboards

As you can see, direct mail is by far the most effective advertising vehicle from a cost and time perspective. The main advantage it provides is the ability to target your prospects.

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