The secret to writing great copy begins with understand what copy is, and how it differs from content.

Content informs, it states the facts. 

Copy invites, it lures the reader in.

 

The true test of copy vs. content can be determined by looking for a call to action.  What do you ask the reader to do once they are finished reading?  If your words only invite the reader to close the book or website, it’s definitely just content.  If there is something specific you’ve asked them to do now, it’s probably copy.

Examples of a Strong Call to Action:

Learn how to…

Get this…

Download…

Save…

Check out…

Solve…

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Visit…

Free video shows you how…

See the internet’s most shocking…

Check out our…

Order today…

Make your reservation…

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When you start to write, understand what you want to happen next and keep that goal firmly planted in your mind.  Construct the entire text around that goal and the effectiveness of your writing will increase dramatically.  So will your sales!
 

One last bit of advice.  Don’t ever leave your readers hanging; make it as easy as possible for them to respond.  Prominently feature your phone number, your address or your website address so they can take immediate action.  Or, better yet, simply follow this link for the world’s best financial marketing.

 

 

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