Mega Watt Marketing Blog

Doug Dickson, Chief Energizing Officer of Seminar Direct, shares his marketing insights gained from 20+ years of experience using a multi-channel approach integrating direct mail, e-mail and internet SEO (Search Engine Optimization).

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Social Media Marketing

20
May

10 Insider Secrets to Successful E-mail Marketing

E-mail marketing is one of fastest, most effective, and low cost methods you can use to grow your business.  Here are ten insider secrets I use everyday that insiders don’t want you to know:  

Insider secrets to successful e-mail marketing: 

  • Focus on the Subject Line. The subject line of your e-mail is the most critical element of your e-mail.  It is the teaser copy on the outside of your “envelope”.  Get it right and your open rates will soar, miss the mark and your results will suffer.
  • Size Matters! Keep your subject line short and to the point.  Use a rule of 9 words or less to maximize your impact.
  • Watch Your Language.  Avoid using words like “Free”, “Limited Time” or “Buy Now” that will activate spam filters and get you banished to the junk mail folder.  Include the word “you” to give it a more personal feel and varieties such as “your” as well. 
  • Never Send Spam.  Use opt in lists and other techniques to gather permission based e-mail address.  Never send out spam e-mails and follow the CAN-Spam legislation rules exactly.
  • Don’t forget the “from” line. Readers open your e-mail to answer two questions:  who is this from and what is it about?  Studies show that over 50% of e-mail recipients use the “from” address alone to decide whether or not to open an e-mail.  Keep your “from” line to 16 characters or less and use one of these creative approaches to stand out:

          A. Illustrating the purpose of your e-mail: financialupdate@ml.com

          B. Personalized with your name: doug.dickson@seminardirect.com

          C. Anonymous: 4453@msli.com

          D. Special deal: specialsavings@ml.com

  • The Magic Number 3.  For most, it is difficult, if not impossible, to sell directly from a single e-mail page.  To improve conversion rates, include at least three links the reader can click or paste into their browser’s window to gain more information or make a purchase.  One of your links should appear within the very first paragraph.
  • Short and Sweet. Most e-mails should be short, containing 200 – 500 words for letters and about 500 – 1,500 words in newsletter type mailings.
  • Salute your reader.  If you want your letter to look more personal and feel less like an ad, use a salutation.  Simply incorporating the word “Dear” followed by the recipient’s name can dramatically increase response rates.  When you only have the recipient’s e-mail addresses, use a more generic salutation like Dear Homeowner, Dear Friend or Dear Concerned Citizen.   You can further personalize your e-mail with other familiar items using such as names, locations and familiar  
  • Fast and Easy. Get to your point fast and make it an easy jump from the subject line to your first line.  Example:  Your subject line, “Save almost $1,000 on a complete financial review” could be your followed by a first line stating, “Call today and get a $990 analysis free!”
  • Test, test and test. You should constantly test and analyze your e-mails to discover what is working and what is not.  Test open rates, spam complaints and conversions as they relate to changes in your subject lines, number of words, offer, personalization, plain text vs. HTML, even the pages that are linked from your e-mail.

These insider secrets truly work; I know because I use them daily in the e-mail marketing our firm produces on behalf of our clients.  By following these 10 insider secrets you’ll see dramatic increases in all of your e-mail benchmarks and, most importantly, your bank account.

Copyright © 2009 Doug Dickson. All Rights Reserved.
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28
Apr

Google Profiles – What Does Google Say About You?

When your prospects, clients and associates “Google” your name, what does the search engine say about you?  Instead of a list of randomly collected results, would you like Google to present a well written, free ad describing all the reasons to work with you and your firm?  If so, read on…

In a very short period of time, Google has created an industry and established itself as the top-of-mind authority in internet search.  As a true “category killer” their numbers are absolutely amazing, ending 2008 with a market share of almost 64%, up from 58% just 12 months earlier. Of the almost 140 billion U.S. searches performed in 2008, 85 billion of them were done with Google. Perhaps equally impressive is that nearly 90% of all new search volume was also captured by Google.

With such influence, any new Google products have the potential to dramatically affect the market and should be seriously evaluated as part of a comprehensive internet marketing strategy. One such product is Google’s newest service called Google Profiles.

About Google Profiles

A Google profile is really just a small website about you. See an example of one by visiting my Google Profile.

Such profiles allow you to better control how you appear on Google and provide a bit more of your qualifications. With a Google profile, you can easily share your web content all in one central location. You can include, for example, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. You have control over what others see and your profile won’t display any private information unless you’ve explicitly allowed it to do so.

If you’ve been writing reviews on Google Maps, creating articles on Google Knol, sharing Google Reader items, or adding books to your Google Book Search library, you may already have a profile. See and customize your profile.

With internet search reaching all new highs in popularity, it’s time you use this incredible tool to build your brand and control what’s being said on-line about you.  Create you own Google Profile today!

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