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Doug Dickson, Chief Energizing Officer of Seminar Direct, shares his marketing insights gained from 20+ years of experience using a multi-channel approach integrating direct mail, e-mail and internet SEO (Search Engine Optimization).

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Branding

06
May

List of Power Words

“Words matter because they have consequences and create outcomes”.
– Doug Dickson, Seminar Direct

Power words paint a colorful picture and leave an indelible impression on our minds. This happens because of the feelings or actions that we associate with them. Neutral words such as “paper”, “beige” or “average” are not power words because they have little or no emotion attached to them. Words like “amazing”, “incredible” and “free” pack a powerful punch and are excellent examples of power words.

When deadlines are pressing, the phone ringing and the hours of sleep low, it can be difficult to summon your creative genius on demand. I’ve found that systems really help, but the key to success is developing great lists to spark the imagination. Here’s one I’ve used for years and refer to anytime I just can’t get the right word.

List of Power Words:


Ability
Absolutely
Accelerate
Accomplish
Accurate
Achieve
Acquired
Active
Affect
Affordable
Aggressive
Alert
Allure
Alluring
Alternative
Amazing
Analyze
Announcing
Approved
Attain
Attitude
Attractive
Authentic
Avoiding
Awesome
Bargain
Beautiful
Beauty
Benefit From
Better
Big
Blast
Blockbuster
Bonanza
Bonus
Boom
Boost
Breakthrough
Burst
Buyer’s Guide
Capable
Careful
Challenge
Challenging
Colorful
Colossal
Common sense
Compare
Competitive
Complete
Comprehensive
Compromise
Conceive
Concept
Conduct
Confidence
Confidential
Conscientious
Control
Crammed
Crucial
Customized
Daring
Dazzling
Delicious
Delivered
Dependable
Destiny
Develop
Diplomatic
Direct
Discipline
Discount


Discover
Distinguished
Drive
Dynamic
Dynamics
Dynamite
Earn
Easily
Easy
Effective
Efficiency
Electrifying
Eliminate
Emerging
Empower
Endorsed
Endurance
Energetic
Energizing
Energy
Enjoy
Enormous
Enterprising
Enthusiastic
Envision
Establish
Evaluate
Excel
Excellence
Excellent
Excitement
Exciting
Exclusive
Exercising
Expand
Expedite
Expert
Explode
Explosive
Facilitate
Facts
Famous
Fascinating
Fear
Find
Fired
Floodgates
Flourish
Focus
Foothold
Forecast
Formula
Fortune
Free
Freedom
Fueling
Full
Fun
Fundamentals
Garner
Generate
Genuine
Get
Gift
Gigantic
Grace
Grasp
Greatest
Growth
Guaranteed
Guide
Guided
Harvest


Health
Helpful
High Tech
High Yield
Highest
Honest
Hot
How
Huge
Hurry
Ignited
Imagination
Imagine
Immediately
Implement
Important
Improve
Improved
Incisive
Increase
Increased
Incredible
Informative
Initiate
Innovate
Innovative
Insatiable
Inspirational
Inspire
Instantly
Instructive
Interesting
Introducing
Investigative
Just In Time
Largest
Last Minute
Late-Breaking
Latest
Lavishly
Lead
Liberated
Lifetime
Limited
Limited Time Offer
Listen
Lively
Look
Love
Lowest
Luxury
Magic
Mainstream
Mammoth
Masterpiece
Memory
Merit
Mind-Blowing
Miracle
Money
Money-Back
Monitor
Monumental
Motivate
Motivated
Mouth-Watering
New
Next Frontier
Noted
Novel
Now
Obsession
Obtain


Odd
Only
Opportunities
Outstanding
Own
Participate
Peace
Perform
Personalized
Perspective
Persuade
Persuaded
Philosophy
Pioneering
Plus
Popular
Portfolio
Potent
Potential
Power
Powerful
Practical
Precise
Pride
Produce
Professional
Proficiency
Profit From
Profitable
Profits
Promising
Protect
Proven
Provide
Provocative
Purchased
Quality
Quick
Quickly
Rare
Reap
Recommend
Recommended
Reduced
Refundable
Reliable
Remarkable
Responsible
Results
Revealing
Reveals
Revolutionary
Rewards
Safely
Sale
Save
Savvy
Scarce
Scorecard
Secrets
Secure
Security
Seductive
Selected
Sensational
Sex
Shocking
Simplified
Simplify
Simplistic
Sizable
Sizzling
Skill


Soar
Sold
Solution
Solve
Special
Specialized
Spotlight
Starter Kit
Startling
Stop
Strange
Streamline
Strength
Strengthen
Strong
Stunning
Sturdy
Success
Successful
Suddenly
Superior
Sure-Fire
Surging
Surprise
Surprising
Survival
Systematic
Tactful
Technology
Terrific
Test Drive
Tested
Thorough
Thrilling
Time Sensitive
Timely
Train
Trained
Tremendous
Trim
Trusted
Truth
Ultimate
Unconditional
Uncover
Under-Priced
Unique
Unleash
Unlimited
Unlock
Unparalleled
Unsurpassed
Unusual
Up Scale
Urgency
Urgent
Useful
Valuable
Vital
Vitality
Vivid
Want
Wanted
Warning
Wealth
Willpower
Win
Winning
Won
Wonderful
Yes
You
You’re


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28
Apr

Google Profiles – What Does Google Say About You?

When your prospects, clients and associates “Google” your name, what does the search engine say about you?  Instead of a list of randomly collected results, would you like Google to present a well written, free ad describing all the reasons to work with you and your firm?  If so, read on…

In a very short period of time, Google has created an industry and established itself as the top-of-mind authority in internet search.  As a true “category killer” their numbers are absolutely amazing, ending 2008 with a market share of almost 64%, up from 58% just 12 months earlier. Of the almost 140 billion U.S. searches performed in 2008, 85 billion of them were done with Google. Perhaps equally impressive is that nearly 90% of all new search volume was also captured by Google.

With such influence, any new Google products have the potential to dramatically affect the market and should be seriously evaluated as part of a comprehensive internet marketing strategy. One such product is Google’s newest service called Google Profiles.

About Google Profiles

A Google profile is really just a small website about you. See an example of one by visiting my Google Profile.

Such profiles allow you to better control how you appear on Google and provide a bit more of your qualifications. With a Google profile, you can easily share your web content all in one central location. You can include, for example, links to your blog, online photos, and other profiles such as Facebook, LinkedIn, and more. You have control over what others see and your profile won’t display any private information unless you’ve explicitly allowed it to do so.

If you’ve been writing reviews on Google Maps, creating articles on Google Knol, sharing Google Reader items, or adding books to your Google Book Search library, you may already have a profile. See and customize your profile.

With internet search reaching all new highs in popularity, it’s time you use this incredible tool to build your brand and control what’s being said on-line about you.  Create you own Google Profile today!

Technorati Profile

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