“Words matter because they have consequences and create outcomes”.
- Doug Dickson, Seminar Direct

Power words paint a colorful picture and leave an indelible impression on our minds. This happens because of the feelings or actions that we associate with them. Neutral words such as “paper”, “beige” or “average” are not power words because they have little or no emotion attached to them. Words like “amazing”, “incredible” and “free” pack a powerful punch and are excellent examples of power words.

When deadlines are pressing, the phone ringing and the hours of sleep low, it can be difficult to summon your creative genius on demand. I’ve found that systems really help, but the key to success is developing great lists to spark the imagination. Here’s one I’ve used for years and refer to anytime I just can’t get the right word.

List of Power Words:


Ability
Absolutely
Accelerate
Accomplish
Accurate
Achieve
Acquired
Active
Affect
Affordable
Aggressive
Alert
Allure
Alluring
Alternative
Amazing
Analyze
Announcing
Approved
Attain
Attitude
Attractive
Authentic
Avoiding
Awesome
Bargain
Beautiful
Beauty
Benefit From
Better
Big
Blast
Blockbuster
Bonanza
Bonus
Boom
Boost
Breakthrough
Burst
Buyer’s Guide
Capable
Careful
Challenge
Challenging
Colorful
Colossal
Common sense
Compare
Competitive
Complete
Comprehensive
Compromise
Conceive
Concept
Conduct
Confidence
Confidential
Conscientious
Control
Crammed
Crucial
Customized
Daring
Dazzling
Delicious
Delivered
Dependable
Destiny
Develop
Diplomatic
Direct
Discipline
Discount

[column width="18%" padding='2"]
Discover
Distinguished
Drive
Dynamic
Dynamics
Dynamite
Earn
Easily
Easy
Effective
Efficiency
Electrifying
Eliminate
Emerging
Empower
Endorsed
Endurance
Energetic
Energizing
Energy
Enjoy
Enormous
Enterprising
Enthusiastic
Envision
Establish
Evaluate
Excel
Excellence
Excellent
Excitement
Exciting
Exclusive
Exercising
Expand
Expedite
Expert
Explode
Explosive
Facilitate
Facts
Famous
Fascinating
Fear
Find
Fired
Floodgates
Flourish
Focus
Foothold
Forecast
Formula
Fortune
Free
Freedom
Fueling
Full
Fun
Fundamentals
Garner
Generate
Genuine
Get
Gift
Gigantic
Grace
Grasp
Greatest
Growth
Guaranteed
Guide
Guided
Harvest
[/column]


Health
Helpful
High Tech
High Yield
Highest
Honest
Hot
How
Huge
Hurry
Ignited
Imagination
Imagine
Immediately
Implement
Important
Improve
Improved
Incisive
Increase
Increased
Incredible
Informative
Initiate
Innovate
Innovative
Insatiable
Inspirational
Inspire
Instantly
Instructive
Interesting
Introducing
Investigative
Just In Time
Largest
Last Minute
Late-Breaking
Latest
Lavishly
Lead
Liberated
Lifetime
Limited
Limited Time Offer
Listen
Lively
Look
Love
Lowest
Luxury
Magic
Mainstream
Mammoth
Masterpiece
Memory
Merit
Mind-Blowing
Miracle
Money
Money-Back
Monitor
Monumental
Motivate
Motivated
Mouth-Watering
New
Next Frontier
Noted
Novel
Now
Obsession
Obtain

[column width="18%" padding='2"]
Odd
Only
Opportunities
Outstanding
Own
Participate
Peace
Perform
Personalized
Perspective
Persuade
Persuaded
Philosophy
Pioneering
Plus
Popular
Portfolio
Potent
Potential
Power
Powerful
Practical
Precise
Pride
Produce
Professional
Proficiency
Profit From
Profitable
Profits
Promising
Protect
Proven
Provide
Provocative
Purchased
Quality
Quick
Quickly
Rare
Reap
Recommend
Recommended
Reduced
Refundable
Reliable
Remarkable
Responsible
Results
Revealing
Reveals
Revolutionary
Rewards
Safely
Sale
Save
Savvy
Scarce
Scorecard
Secrets
Secure
Security
Seductive
Selected
Sensational
Sex
Shocking
Simplified
Simplify
Simplistic
Sizable
Sizzling
Skill
[/column]


Soar
Sold
Solution
Solve
Special
Specialized
Spotlight
Starter Kit
Startling
Stop
Strange
Streamline
Strength
Strengthen
Strong
Stunning
Sturdy
Success
Successful
Suddenly
Superior
Sure-Fire
Surging
Surprise
Surprising
Survival
Systematic
Tactful
Technology
Terrific
Test Drive
Tested
Thorough
Thrilling
Time Sensitive
Timely
Train
Trained
Tremendous
Trim
Trusted
Truth
Ultimate
Unconditional
Uncover
Under-Priced
Unique
Unleash
Unlimited
Unlock
Unparalleled
Unsurpassed
Unusual
Up Scale
Urgency
Urgent
Useful
Valuable
Vital
Vitality
Vivid
Want
Wanted
Warning
Wealth
Willpower
Win
Winning
Won
Wonderful
Yes
You
You’re


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